Abu Jani and Sandeep Khosla I Aki Narula I Arshiya Fakih I Anuradha Vakil I Anamika Khanna I Anita Dongre I Anjana Bhargav I Anshu Arora Sen I Aparna Jagdhari I Arjun Khanna I Ashima & Leena Singh I Ashish Soni I Azeem Khan I Deepika Govind I Hemant Trivedi I Jattin Kochhar I JJ Valaya I Kiran Uttam Ghosh I Krishna Mehta I Lalit & Sunita Jalan I Lina Tipnis I Manish Malhotra I Manoviraj Khosla I Meera and Muzaffar Ali I Mona & Pali I Monisha Bajaj I Monisha Jaising I Niki Mahajan I Payal Jain I Poonam Bhagat I Priyadarshini Rao I Puja Nayyar I Ranna Gill I Rina Dhaka I Ritu Beri I Ritu Kumar I Rocky S I Rohit Bal I Rohit Gandhi and Rahul Khanna I Shahab Durazi I Shantanu & Nikhil I Sangeeta Chopra I Savio Jon I Tarun Tahiliani I Vandana Roy I Vijay & Shobna Arora

Art is boundless. It sifts through the sands of time conjuring an aesthetic equilibrium around which life reverberates. It is the very being of existence influencing every nuance of living, and fashion is but, one aspect, of that.

'ANANT' the label promoted by designers Shobhna & Vijay Arora is synonymous with 'perennial' in Sanskrit and in sync with their philosophy, to style ensembles that are evergreen, aesthetic, and timeless.

Embroidery and embellishments are the forte of the Anant label. The silhouettes are clean, streamlined and the focus is intricate hand embroidery that makes style statements. The look is always sophisticated, either understated or strong creating an impact.

Vijay Arora did his MBA from Cornell University, USA. He never made a concerted effort to become a designer. His first collection was in 1993, which was a range of men's kurtas and churidas. By 1994 end the transition was made as women loved the men's kurtas and wanted them to be made feminine.

So far, they have designed 70-80 collections together. Anant by Shobhna & Vijay Arora is about understated elegance that a connoisseur would understand: Simple, yet effective, aesthetically correct, wearable contemporary & traditional ensembles for men and women.