Beauty & Fashion >> Indian Fashion Designers >> Savio Jon

Abu Jani and Sandeep Khosla I Aki Narula I Arshiya Fakih I Anuradha Vakil I Anamika Khanna I Anita Dongre I Anjana Bhargav I Anshu Arora Sen I Aparna Jagdhari I Arjun Khanna I Ashima & Leena Singh I Ashish Soni I Azeem Khan I Deepika Govind I Hemant Trivedi I Jattin Kochhar I JJ Valaya I Kiran Uttam Ghosh I Krishna Mehta I Lalit & Sunita Jalan I Lina Tipnis I Manish Malhotra I Manoviraj Khosla I Meera and Muzaffar Ali I Mona & Pali I Monisha Bajaj I Monisha Jaising I Niki Mahajan I Payal Jain I Poonam Bhagat I Priyadarshini Rao I Puja Nayyar I Ranna Gill I Rina Dhaka I Ritu Beri I Ritu Kumar I Rocky S I Rohit Bal I Rohit Gandhi and Rahul Khanna I Shahab Durazi I Shantanu & Nikhil I Sangeeta Chopra I Savio Jon I Tarun Tahiliani I Vandana Roy I Vijay & Shobna Arora


Goa-based designer and stylist Saviojon recalls cutting the bottom of grocery carry bags, placing them on hangers, pretending them to be tops and organising garage sales with friends at age six.

Oh yes! They were unbearably wearable and didn't sell a single one. Two decades later he is better known to do the same. Unbearably wearable clothes. His love-hate relationship with clothes began at an early age, and learnt to cut and sew watching his mother do so at age eleven. With support from cartoonist friend Alexyz, Saviojon put together and exhibition of clothes cut and made entirely by him. While still at high school, he was also asked to design stage costumes by rock star Remo Fernandes.

Not so fascinated by the regular academic path, he applied at the NIFT, New Delhi, to formally learn the craft. His dreams were shattered when he was disapproved due to his work profile. Determined a career in fashion, Saviojon took hands-on approach and apprenticed with asymmetricalist Wendell Rodricks while freelancing intended for various export houses. His career took off in 1993 when he won at the first Shopper's Stop Designer of the Year Award, while giving him a regular retail space at their outlets. He felt an absolute high when Diana Hayden wore his creation at the Cannes film festival the year she won the Miss World title. In 1999, the Taj Exotica, Goa commissioned him to design their entire uniform.

Ever since, there is no looking back. Though he has no formal training, Saviojon believes that learning is a forever process. Being an absolute control freak he still cuts every piece from his collection and likes to blend street with avant-garde making the clothes unbearably wearable. Better known for his wild fashion sensibility he believes in quality not quantity and his focus is on craftsmanship and detail. His designs reveal that clothes aren't just about appearance but as he says, "Changing the way you feel." Effectively he has been able to bridge the art/fashion world divide without sacrificing wearability.

He admires Gaultier for his humour, Yves Saint Laurent for his laid back glamour, Chalayan for his intellectualism, Helmut Lang for his minimalism & Galliano for his madness. Although he has a rebellious sensibility, don't expect the usual line. He has evolved from clumsy couture, distressing, indie punk to the current selvedge chic. His involvement with fashion has been from the start and is very high street than high fashion.

At a time when fashion is brushing up on the glamour front, Saviojon has made it his mission to tamper with anti-fashion and funk. Although fashion temples such as Melange, Ogaan, Ensemble and Sosa's are snapping up his collections, commerce hasn't dampened his passion for art. His permanent focus is to have fun.

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