Abu Jani and Sandeep Khosla I Aki
Narula I Arshiya Fakih I
Anuradha Vakil I Anamika
Khanna I Anita Dongre I Anjana
Bhargav I Anshu Arora Sen
I Aparna Jagdhari I Arjun
Khanna I Ashima & Leena Singh
I Ashish Soni I Azeem
Khan I Deepika Govind I
Hemant Trivedi I Jattin
Kochhar I JJ Valaya I Kiran
Uttam Ghosh I Krishna Mehta
I Lalit & Sunita Jalan I Lina
Tipnis I Manish Malhotra
I Manoviraj Khosla I Meera
and Muzaffar Ali I Mona & Pali
I Monisha Bajaj I Monisha
Jaising I Niki Mahajan I Payal
Jain I Poonam Bhagat I Priyadarshini
Rao I Puja Nayyar I Ranna
Gill I Rina Dhaka I Ritu
Beri I Ritu Kumar I Rocky S
I Rohit Bal I Rohit
Gandhi and Rahul Khanna I Shahab
Durazi I Shantanu & Nikhil
I Sangeeta Chopra I Savio
Jon I Tarun Tahiliani I Vandana
Roy I Vijay & Shobna Arora
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In the late 1960s India was going through profound changes;
plastics had replaced mud, brass and silver; factory produced
papers and woods took the place of sophisticated handicrafts
and nylons displaced an ancient heritage of cotton and silk.
It was not only a battle between tradition and modernity;
it was also a confrontation of lifestyles and values.
During this time, a small group who had benefited from unique
opportunities of study and travel began to see the depth of
the craft and design heritage of their own country. They discovered
that India was a reservoir of delicate skills. In an attempt
to merge their international experiences together with the
skills of their people, they became aware that contemporary
designers must revitalize their own roots and identity. This
was essential to take Indian creativity out into the world
in such a way that benefited both craftsmen and the modern
consumer.
This scattered group, including Ritu Kumar was to become the
country's leading designers of the buildings, garments, fabrics
and accessories. Ritu began with hand block printers and two
tablets in a small village near Kolkata, and in the last 28
years, Ritu's team of dedicated designers have progressed
to produce some of the country's most exquisite garments and
accessories in cotton, silk and leather. These ranges embrace
both traditional textile crafts and the lineage of Indian
design.
Ritu has pioneered the term 'fashion' in the Indian context,
and more importantly has demonstrated that hand made products
can be as profitable and even more glamorous than those made
by the machine.
Ritu Kumar's forte is traditional Indian clothes, that draw
heavily on the textile and embroidery heritage of India and
remains classics of their kind. But she evolved another style
for European buyer. Her Indo-West fusion wear has all the
trappings of block prints, embroidery and craft inputs on
a western style.
Ritu's global achievements include the wardrobes comprising
of the winning three Miss India's, for their participation
in the International beauty pageants (Miss Universe, Miss
World & Miss Asia Pacific respectively). At least six of these,
to mention a few: Manpreet Brar, Ruchi Malhotra, Rani Jeyraj
and recently Lara Dutta, have won the award for the Most Outstanding
Evening Gown in International pageants.
Ritu has opened many outlets all over India. International
style icons such as Late Princess Diana, and Jemima Khan wear
her outfits, putting her designs and India's talent on the
world map. Ritu has also launched her book ' Costumes and
Textiles of Royal India' published by Christie's, London.
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