Beauty & Fashion >> Indian Fashion Designers >> Priyadarshini Rao

Abu Jani and Sandeep Khosla I Aki Narula I Arshiya Fakih I Anuradha Vakil I Anamika Khanna I Anita Dongre I Anjana Bhargav I Anshu Arora Sen I Aparna Jagdhari I Arjun Khanna I Ashima & Leena Singh I Ashish Soni I Azeem Khan I Deepika Govind I Hemant Trivedi I Jattin Kochhar I JJ Valaya I Kiran Uttam Ghosh I Krishna Mehta I Lalit & Sunita Jalan I Lina Tipnis I Manish Malhotra I Manoviraj Khosla I Meera and Muzaffar Ali I Mona & Pali I Monisha Bajaj I Monisha Jaising I Niki Mahajan I Payal Jain I Poonam Bhagat I Priyadarshini Rao I Puja Nayyar I Ranna Gill I Rina Dhaka I Ritu Beri I Ritu Kumar I Rocky S I Rohit Bal I Rohit Gandhi and Rahul Khanna I Shahab Durazi I Shantanu & Nikhil I Sangeeta Chopra I Savio Jon I Tarun Tahiliani I Vandana Roy I Vijay & Shobna Arora


Priya

After graduating from Design school at SNDT University, Mumbai she began her career as a designer for womenswear at Shoppers Stop. In early 1996, she quit her job and launched her signature label at Ffolio in Bangalore. Her label started getting noticed, and she began retailing at Melange and Ensemble in Mumbai and New Delhi.

She launched her Men's wear range in the year 1999 at a preview at Melange, which was noticed and sold out. This encouraged me to create a new menswear line for each successive season, and today I have begun enjoying designing for men, far more than creating the women's wear ranges.

Comfort is an essential aspect of her clothing. Her clothes are clean cut, with an appreciation of the fabric and finish being used. She believes that the texture of the fabric is an important, and enhances the aesthetic appeal of the garment. She refuses to embellish her work with heavy work or embroidery as she feels it would detract from the clothes. She has experimented with silhouettes, and loves the language of the bias. Clothes must enhance the personality of the wearer, and vice versa, and her collections are based on this dictum.




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