Critics have described JJ Valaya as "The High Priest of High
Fashion" praising his "Signature Style" and "I dare you wear
me" attitude. His work through the years has been heralded
by both press and his clients. JJ Valaya A young Poineer Making
a mark with a modest beginning of a workforce of 3, moving
on to expand into a full-fledged name in the fashion industry
with a workforce of 140. Today, JJ Valaya stands as a recognised
name in India and also overseas. His creations adorn prominent
families both in India and abroad and are retailed in the
premier stores across India, including his flagship store
in Delhi JJ Valaya, LIfe Ensemble, Vama, Ogaan, Signature,
Heritage, Folio and also across the stores, in the United
Kingdom, the United Arab Emirates and Saudi Arabia. Appreciated
and recognised as one of the most powerful names in Indian
fashion, he was the first Indian designer to win the coveted
'Prix D' incitation at Paris.
View J.J.Vallaya's Show through
J.J.Vallaya showcased his spring\summer collection 2001 at
Grand Hyatt in New Delhi on Saturday May 12.
Fashions change, styles come and go. But elegance achieved
through attention to details knows no seasons.
JJ Valaya, the couturier with a rich opulent look as his trademark
showcased his spring/summer collection in an opulent ambience.
The most refreshing thing about his collection was the paired-down
look that he presented, very contrary to his signature style.
The show had a split-level backdrop, complete with huge audio-
visual screens and a longish ramp.
The outfits were mostly in chiffon, double georgette, voiles
and blends in typical summer hues of pastels, aqua, lime green
Minimal embellishments or surface ornamentation was the fresh
look that JJ had. His pret-a-porter collection also included
short kurtas or tunics with straight pants in drawstrings,
All in all, JJ gave a new dimension to his signature style.
Necklines were mostly deep Vs, plunging deep for a dicolleti
effect. Crystal embedded and sequins stuck on hemlines, necklines
and slits and occasional outfits with butis spread all over
the kameez, were the maximum decoration Valaya went for.
The glory of tradition, the soul of today.
This philosophy represents a further extension of the JJ Valaya
design concept - one which has earned, over the years, for
fashion scene of India. Today JJ Valaya is associated with
the finest in high fashion, interiors, furniture, accessories,
footwear and haute couture.
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