Beauty & Fashion >> Indian Fashion Designers >> Deepika Govind

Abu Jani and Sandeep Khosla I Aki Narula I Arshiya Fakih I Anuradha Vakil I Anamika Khanna I Anita Dongre I Anjana Bhargav I Anshu Arora Sen I Aparna Jagdhari I Arjun Khanna I Ashima & Leena Singh I Ashish Soni I Azeem Khan I Deepika Govind I Hemant Trivedi I Jattin Kochhar I JJ Valaya I Kiran Uttam Ghosh I Krishna Mehta I Lalit & Sunita Jalan I Lina Tipnis I Manish Malhotra I Manoviraj Khosla I Meera and Muzaffar Ali I Mona & Pali I Monisha Bajaj I Monisha Jaising I Niki Mahajan I Payal Jain I Poonam Bhagat I Priyadarshini Rao I Puja Nayyar I Ranna Gill I Rina Dhaka I Ritu Beri I Ritu Kumar I Rocky S I Rohit Bal I Rohit Gandhi and Rahul Khanna I Shahab Durazi I Shantanu & Nikhil I Sangeeta Chopra I Savio Jon I Tarun Tahiliani I Vandana Roy I Vijay & Shobna Arora


Deepika believes that style is simplicity. Her clothes have a defined cut, and portray a very contemporary look. She is especially focused on the final touches, as she believes that a tacky finish ruins the entire look. Versatility is her strength. But dealing with individuals according to body types and personalities, creating wardrobes and trousseau in accordance to a person's lifestyle has always been her forte, besides ready-to-wear of course. A playful sense of humour belies an incisive mind and a reputation built on an instinctive knowledge of what a woman wants to wear - and how to deliver it.

She retails at her own store Divinite and has other retail outlets and individual buyers across the country. She retails under four labels. Label 1 is Abstinence: A purist line. Fabrics being the starting point of purity, she uses special hand woven fabrics and works together with the weavers to create fabrics according to her vision. She also uses tailoring and craft techniques in silks and cottons alone. Her clothes are simple, clean cut, and with a lot of detail. Label 2 is D2G (D-square-G): This is her Ready-to-wear line. Her prÍt collection has the cutting edge of modernity, and is known for its wearability. Label 3 Aura: This is her ornamental, more ostentatious line. Unique eveningwear and garments ideal for a trousseau. Her attention for detail is painstaking and she uses the most exquisite embroidery. Label 4 Dee: A line of accessories, which she is currently working on.

Versatility truly seems to be her strength, as she has also branched into menswear. Not being satisfied with the designing aspect alone, she has styled several shoots and ad campaigns for prominent magazines and she has been a fashion columnist with the Times of India, Bangalore.

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