Beauty & Fashion >> Indian Fashion Designers >> Ashima & Leena Singh

Abu Jani and Sandeep Khosla I Aki Narula I Arshiya Fakih I Anuradha Vakil I Anamika Khanna I Anita Dongre I Anjana Bhargav I Anshu Arora Sen I Aparna Jagdhari I Arjun Khanna I Ashima & Leena Singh I Ashish Soni I Azeem Khan I Deepika Govind I Hemant Trivedi I Jattin Kochhar I JJ Valaya I Kiran Uttam Ghosh I Krishna Mehta I Lalit & Sunita Jalan I Lina Tipnis I Manish Malhotra I Manoviraj Khosla I Meera and Muzaffar Ali I Mona & Pali I Monisha Bajaj I Monisha Jaising I Niki Mahajan I Payal Jain I Poonam Bhagat I Priyadarshini Rao I Puja Nayyar I Ranna Gill I Rina Dhaka I Ritu Beri I Ritu Kumar I Rocky S I Rohit Bal I Rohit Gandhi and Rahul Khanna I Shahab Durazi I Shantanu & Nikhil I Sangeeta Chopra I Savio Jon I Tarun Tahiliani I Vandana Roy I Vijay & Shobna Arora

Ashima & Leena

Ashima and Leena Singh have always had a unique, distinctive style and an original, traditional appeal in their collections. An established and well-reputed label today, their designs speak of tremendous and superb craftsmanship. They specialize in Bridal and hand embroidery. They also love playing with colours and are famed for their special colour effects and a variety of fabric developments.

Their design philosophy strives to bring out the best in each woman through designs that are both traditional and contemporary. Their product range of Indian and Indo-Western Wear include a large variety and assortment of fabrics, drapes, silhouettes, embroideries and colours to choose from. Catering to all the conventional as well as the bold, with emphasis on quality and attention to detail is their hallmark. For their Bridal wear they create exquisite and delicately handcraft masterpieces. They aim to create classic and timeless clothing that can be passed on through generations.

With their combined strengths their business growth has been phenomenal. They were one of the few who combined the designer concept with the commercial aspect as a marketing strategy. They were the first designer designers to join hands with retailers and have teamed up with Jewellery Designer Paayal Seth to set up India's Premier Retail Outlet - KAAYA - The store for Women at South Extension, New Delhi. They have recently had a series of successful exhibitions as the U.S. and U.K. They also have the honour of being the official designers of Miss India 1999 'Gul Panag'.

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