Beauty & Fashion >> Indian Fashion Designers >> Aparna Jagdhari

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Aparna Jagdhari

Aparna's resume boasts of a variety of creative and artistic endeavours, but her focus has always been on fashion. After graduating from NIFT, Delhi she worked on product, computer aided design, textile-weaving projects and designed costumes for several plays.

Realising that fashion was her true calling she established her store Freefalling in 1999. She describes her silhouettes as basically western but with an Indo-western look. The colours, fabrics and embroidery details are Indian in their interpretation. Colour is the very essence of expression, and the main focus in her clothes is colour blocking. Bold colours are juxtaposed in a graphic style. Her clothes allow the freedom of self-expression in that they can be worn as separates or combined in various ways. The look can be very bold, or more subdued.

Her ideal collection would be the prefect amalgamation of diverse techniques in textile surface techniques, which are prevalent in India with the modern methods, which are being explored around the world.

Freefalling clothes are supplied to Ensemble and Melange in Mumbai, Ogaan in New Delhi, Ffolio in Bangalore, and Taj Khazana.




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