Abu Jani and Sandeep Khosla I Aki
Narula I Arshiya Fakih I
Anuradha Vakil I Anamika
Khanna I Anita Dongre I Anjana
Bhargav I Anshu Arora Sen
I Aparna Jagdhari I Arjun
Khanna I Ashima & Leena Singh
I Ashish Soni I Azeem
Khan I Deepika Govind I
Hemant Trivedi I Jattin
Kochhar I JJ Valaya I Kiran
Uttam Ghosh I Krishna Mehta
I Lalit & Sunita Jalan I Lina
Tipnis I Manish Malhotra
I Manoviraj Khosla I Meera
and Muzaffar Ali I Mona & Pali
I Monisha Bajaj I Monisha
Jaising I Niki Mahajan I Payal
Jain I Poonam Bhagat I Priyadarshini
Rao I Puja Nayyar I Ranna
Gill I Rina Dhaka I Ritu
Beri I Ritu Kumar I Rocky
S I Rohit Bal I Rohit
Gandhi and Rahul Khanna I Shahab
Durazi I Shantanu & Nikhil
I Sangeeta Chopra I Savio
Jon I Tarun Tahiliani I Vandana
Roy I Vijay & Shobna Arora
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Anita was thrust towards the world of fashion immediately
after schooling. Although initially in University she worked
towards a Commerce degree, she simultaneously enrolled into
the prestigious Indian Fashion Design School S.N.D.T. and
completed the course with flying colours in 1983. Wanting
to give back to her Alma Mater, she began teaching at S.N.D.T.
and continued to do so for 2 years.
Anita's urge for putting her design skills into practise got
her into establishing her Ethnic Indian wear studio and she
began retailing under the label Masque. Subsequently, she
began supplying her designs to renowned stores such as Sheetal
in India, Damini in London and a host of stores in cities
like Vancouver, Singapore, and Dubai. She continues to supply
her Indian Ethnic Designs in these markets.
Anita then made a gradual transition and launched her western
women's wear label AND in mid-1999. Market sensitivity and
a keen understanding of the growing Indian woman's need for
comfortable, stylish, branded and affordable clothing was
the primary factor in the positioning of the AND label. While
AND retails in Mumbai from India's premier mall, Crossroads
and another store located at Linking Road and at New Delhi
from South Extn. I, plans for turning AND into a national
brand are on the anvil and she is focused on this objective.
A couture design label has always been one of Anita's dreams.
Having been involved for over 15 years with the fashion world,
she felt it apt to launch her couture label ANITA DONGRE.
The ANITA DONGRE label is a fitting combination of the exemplary
world of Indian creative crafts, clean cuts and simplistic
value. With Anita's positive understanding of an international
look, the ANITA DONGRE label was appropriately launched at
an international forum - IGEDO in August 2000.
Her garments made waves in Dusseldorf and also hit the front
pages of Germany's National newspapers and to date Anita has
been the only Indian Designer chosen to showcase her garments
at the Finale of the IGEDO Spring Summer Fashion Show.
Anita began retailing her couture collections from the Taj
Khazana stores at New Delhi, Kolkata and Chennai and has recently
opened her ANITA DONGRE couture and prêt store in Mumbai's
upmarket OM Chambers, Kemps Corner.
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