Beauty & Fashion >> Indian Fashion Designers >> Anita Dongre

Abu Jani and Sandeep Khosla I Aki Narula I Arshiya Fakih I Anuradha Vakil I Anamika Khanna I Anita Dongre I Anjana Bhargav I Anshu Arora Sen I Aparna Jagdhari I Arjun Khanna I Ashima & Leena Singh I Ashish Soni I Azeem Khan I Deepika Govind I Hemant Trivedi I Jattin Kochhar I JJ Valaya I Kiran Uttam Ghosh I Krishna Mehta I Lalit & Sunita Jalan I Lina Tipnis I Manish Malhotra I Manoviraj Khosla I Meera and Muzaffar Ali I Mona & Pali I Monisha Bajaj I Monisha Jaising I Niki Mahajan I Payal Jain I Poonam Bhagat I Priyadarshini Rao I Puja Nayyar I Ranna Gill I Rina Dhaka I Ritu Beri I Ritu Kumar I Rocky S I Rohit Bal I Rohit Gandhi and Rahul Khanna I Shahab Durazi I Shantanu & Nikhil I Sangeeta Chopra I Savio Jon I Tarun Tahiliani I Vandana Roy I Vijay & Shobna Arora

Anita Dongre

Anita was thrust towards the world of fashion immediately after schooling. Although initially in University she worked towards a Commerce degree, she simultaneously enrolled into the prestigious Indian Fashion Design School S.N.D.T. and completed the course with flying colours in 1983. Wanting to give back to her Alma Mater, she began teaching at S.N.D.T. and continued to do so for 2 years.

Anita's urge for putting her design skills into practise got her into establishing her Ethnic Indian wear studio and she began retailing under the label Masque. Subsequently, she began supplying her designs to renowned stores such as Sheetal in India, Damini in London and a host of stores in cities like Vancouver, Singapore, and Dubai. She continues to supply her Indian Ethnic Designs in these markets.

Anita then made a gradual transition and launched her western women's wear label AND in mid-1999. Market sensitivity and a keen understanding of the growing Indian woman's need for comfortable, stylish, branded and affordable clothing was the primary factor in the positioning of the AND label. While AND retails in Mumbai from India's premier mall, Crossroads and another store located at Linking Road and at New Delhi from South Extn. I, plans for turning AND into a national brand are on the anvil and she is focused on this objective.

A couture design label has always been one of Anita's dreams. Having been involved for over 15 years with the fashion world, she felt it apt to launch her couture label ANITA DONGRE. The ANITA DONGRE label is a fitting combination of the exemplary world of Indian creative crafts, clean cuts and simplistic value. With Anita's positive understanding of an international look, the ANITA DONGRE label was appropriately launched at an international forum - IGEDO in August 2000.

Her garments made waves in Dusseldorf and also hit the front pages of Germany's National newspapers and to date Anita has been the only Indian Designer chosen to showcase her garments at the Finale of the IGEDO Spring Summer Fashion Show.

Anita began retailing her couture collections from the Taj Khazana stores at New Delhi, Kolkata and Chennai and has recently opened her ANITA DONGRE couture and prÍt store in Mumbai's upmarket OM Chambers, Kemps Corner.

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