Abu Jani and Sandeep Khosla I Aki
Narula I Arshiya Fakih I
Anuradha Vakil I Anamika
Khanna I Anita Dongre I Anjana
Bhargav I Anshu Arora Sen
I Aparna Jagdhari I Arjun
Khanna I Ashima & Leena Singh
I Ashish Soni I Azeem
Khan I Deepika Govind I
Hemant Trivedi I Jattin
Kochhar I JJ Valaya I Kiran
Uttam Ghosh I Krishna Mehta
I Lalit & Sunita Jalan I Lina
Tipnis I Manish Malhotra
I Manoviraj Khosla I Meera
and Muzaffar Ali I Mona & Pali
I Monisha Bajaj I Monisha
Jaising I Niki Mahajan I Payal
Jain I Poonam Bhagat I Priyadarshini
Rao I Puja Nayyar I Ranna
Gill I Rina Dhaka I Ritu
Beri I Ritu Kumar I Rocky
S I Rohit Bal I Rohit
Gandhi and Rahul Khanna I Shahab
Durazi I Shantanu & Nikhil
I Sangeeta Chopra I Savio Jon
I Tarun Tahiliani I Vandana
Roy I Vijay & Shobna Arora
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Goa-based designer and stylist Saviojon recalls cutting the
bottom of grocery carry bags, placing them on hangers, pretending
them to be tops and organising garage sales with friends at
age six.
Oh yes! They were unbearably wearable and didn't sell a single
one. Two decades later he is better known to do the same.
Unbearably wearable clothes. His love-hate relationship with
clothes began at an early age, and learnt to cut and sew watching
his mother do so at age eleven. With support from cartoonist
friend Alexyz, Saviojon put together and exhibition of clothes
cut and made entirely by him. While still at high school,
he was also asked to design stage costumes by rock star Remo
Fernandes.
Not so fascinated by the regular academic path, he applied
at the NIFT, New Delhi, to formally learn the craft. His dreams
were shattered when he was disapproved due to his work profile.
Determined a career in fashion, Saviojon took hands-on approach
and apprenticed with asymmetricalist Wendell Rodricks while
freelancing intended for various export houses. His career
took off in 1993 when he won at the first Shopper's Stop Designer
of the Year Award, while giving him a regular retail space
at their outlets. He felt an absolute high when Diana Hayden
wore his creation at the Cannes film festival the year she
won the Miss World title. In 1999, the Taj Exotica, Goa commissioned
him to design their entire uniform.
Ever since, there is no looking back. Though he has no formal
training, Saviojon believes that learning is a forever process.
Being an absolute control freak he still cuts every piece
from his collection and likes to blend street with avant-garde
making the clothes unbearably wearable. Better known for his
wild fashion sensibility he believes in quality not quantity
and his focus is on craftsmanship and detail. His designs
reveal that clothes aren't just about appearance but as he
says, "Changing the way you feel." Effectively he has been
able to bridge the art/fashion world divide without sacrificing
wearability.
He admires Gaultier for his humour, Yves Saint Laurent for
his laid back glamour, Chalayan for his intellectualism, Helmut
Lang for his minimalism & Galliano for his madness. Although
he has a rebellious sensibility, don't expect the usual line.
He has evolved from clumsy couture, distressing, indie punk
to the current selvedge chic. His involvement with fashion
has been from the start and is very high street than high
fashion.
At a time when fashion is brushing up on the glamour front,
Saviojon has made it his mission to tamper with anti-fashion
and funk. Although fashion temples such as Melange, Ogaan,
Ensemble and Sosa's are snapping up his collections, commerce
hasn't dampened his passion for art. His permanent focus is
to have fun.
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