Abu Jani and Sandeep Khosla I Aki Narula I Arshiya Fakih I Anuradha Vakil I Anamika Khanna I Anita Dongre I Anjana Bhargav I Anshu Arora Sen I Aparna Jagdhari I Arjun Khanna I Ashima & Leena Singh I Ashish Soni I Azeem Khan I Deepika Govind I Hemant Trivedi I Jattin Kochhar I JJ Valaya I Kiran Uttam Ghosh I Krishna Mehta I Lalit & Sunita Jalan I Lina Tipnis I Manish Malhotra I Manoviraj Khosla I Meera and Muzaffar Ali I Mona & Pali I Monisha Bajaj I Monisha Jaising I Niki Mahajan I Payal Jain I Poonam Bhagat I Priyadarshini Rao I Puja Nayyar I Ranna Gill I Rina Dhaka I Ritu Beri I Ritu Kumar I Rocky S I Rohit Bal I Rohit Gandhi and Rahul Khanna I Shahab Durazi I Shantanu & Nikhil I Sangeeta Chopra I Savio Jon I Tarun Tahiliani I Vandana Roy I Vijay & Shobna Arora

'Taika' in Finnish means Magic. And that is exactly the image that Poonam Bhagat's clothes create. Romantic, mystical, and at the same time powerful, her clothes have a dreamlike essence.

Her design philosophy is understated chic. And this is reflected in both cut and use of fabrics. She refuses to use synthetics, focusing on natural pure fabrics. Cottons, voiles, chanderis, crepes, tussars and khadi silks are her favourites. Her silhouettes are mostly Indian, but fusion wear forms an important part of her collection.

Her clothes are greatly appreciated by critics and consumers. She retails at Taika, Ogaan, Signature, Maarwaris, Gyans, Maestros and Kaaya in New Delhi. Zenon and Kali in Kolkata, Melange in Mumbai, Ffolio in Bangalore and Aparao Galleries in Madras.