Abu Jani and Sandeep Khosla I Aki
Narula I Arshiya Fakih I
Anuradha Vakil I Anamika
Khanna I Anita Dongre I Anjana
Bhargav I Anshu Arora Sen
I Aparna Jagdhari I Arjun
Khanna I Ashima & Leena Singh
I Ashish Soni I Azeem
Khan I Deepika Govind I
Hemant Trivedi I Jattin
Kochhar I JJ Valaya I Kiran
Uttam Ghosh I Krishna Mehta
I Lalit & Sunita Jalan I Lina
Tipnis I Manish Malhotra I
Manoviraj Khosla I Meera
and Muzaffar Ali I Mona & Pali
I Monisha Bajaj I Monisha
Jaising I Niki Mahajan I Payal
Jain I Poonam Bhagat I Priyadarshini
Rao I Puja Nayyar I Ranna
Gill I Rina Dhaka I Ritu
Beri I Ritu Kumar I Rocky
S I Rohit Bal I Rohit
Gandhi and Rahul Khanna I Shahab
Durazi I Shantanu & Nikhil
I Sangeeta Chopra I Savio
Jon I Tarun Tahiliani I Vandana
Roy I Vijay & Shobna Arora
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Lina Tipnis belongs to that band of designers that has steadily
climbed the ladder of success with hard work and a disciplined
business sense. Lina began her career by designing in 1987
for her retail outlet at the Oberoi, Mumbai. She is candid
about her lack of professional training when she says," I
have had no formal training in designing. I am fortunate to
have an inborn desire to create garments"
After having retailed for 5 years, the next logical step was
wholesaling. In 1992, her label sold Indian semi formal and
fusion co-ordinates to select stores in India and abroad.
In 1997, she launched her label Linarika that is now sold
in over 30 stores in India as well as the U.K., Southeast
Africa and the Middle East. While the Indian semi-formals
are marketed through these outlets, the fusion lines with
a very international flavour are aimed at the European markets.
Today, the label has a loyal customer base amongst its target
audience profile.
In 1997, Lina was invited to showcase her collection at one
of the world's largest and most prestigious garment fair-
CPD (Collection Premieren Dusseldorf) hosted by the IGEDO
Company. Her collection received an overwhelming response.
Ever since then, Lina has been successfully exporting her
fusion lines to stores in Europe. The fusion lines which are
available across Europe are simultaneously sold in India through
stores like Melange in Mumbai, Ffolio in Bangalore and Chennai,
Ensemble and Kaaya in New Delhi and Elahe in Hyderabad. While
her much in demand ethnic prêt lines are sold at Piramyd,
KBN, Kala Niketan, Roop Kala, Eternia in Mumbai besides stores
in Ahmedabad, Hyderabad, Bangalore, New Delhi, Chennai and
Pune.
With the philosophy of 'less is more', her garments are essentially
minimalistic ensembles that are modern and simple. Emphasis
has always been on engineering and wearability. Working on
natural fibres has been Lina's forte. The reason for her success
is her capability of having her finger on the pulse of consumer's
needs and her ability to compromise with the ever-fluctuating
trends of the highly volatile fashion industry. Lina has stabilised
in the fashion business by moving into both genres of styling.
That is her formula for success besides her marketing and
promotional skills.
Lina Tipnis has been exploring fusion couture for some seasons
now, and has arrived at a look, which combines classic elegance
with a soft sensuality. She has also used fashion for a cause.
Post the Kargil war; she initiated a program with Mélange
wherein she roped in other designers to sell garments at 50%
discount off the regular price. All the proceeds were given
to the Kargil fund.
Lina is also a consultant to the Raymond group for setting
up of their designer stores selling Prêt. Over the years,
Lina has noticed that customers have no loyalty for stores
but there is a gradual evidence of designer loyalty building
up. Hence, prices have to be constant across stores. Also,
she is very keen to work in collaboration with other designers
to nurture the fashion business and give it industry status.
"The market is very large and there's room for everyone. Designers
must first work towards increasing fashion consciousness collectively
and then create brand loyalties.
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